If you’re wondering how to promote yourself as an attorney, a SEO agency or social media company may be able to help answer some of your inquiries. When individuals are searching for an attorney, it will usually be for a specific reason. Divorce, traffic accidents, wrongful termination, and so forth so you have to have your own special skills and special areas of experience online… but you also need to have them covered. Here’s what an attorney SEO or social media agency would do for you:
Make sure you retain only the highest caliber attorney SEO service available online today. An attorney website is just one element of a comprehensive legal marketing plan. While an attorney website is definitely an important component, so too is hiring an experienced Search Engine Marketing specialist to manage your overall online presence. The bottom line is that your attorneys must be visible online – they can’t do their job if no one knows they’re there.
It goes without saying that a lawyer who has created an attractive and intriguing site with professional photography and a link to his or her law firm is an asset to any law firm. This is a personal matter… sometimes it doesn’t matter how well the site is designed. So when you’re considering an attorney SEO expert, be sure you’re considering all of the elements that make up a good website design. It’s easy to make a nice website… but it’s much harder to get clients and patients to find it once they arrive.
Make sure the site is easy to navigate through. You’ll want a site that can be easily found, understood, and browsed… but you also want a site that is visually appealing and interesting. In many instances, attorneys decide against hiring an SEO expert because they think the cost is too high. Some law firms have budget constraints. However, in reality, hiring an SEO expert to create an attorney website for them is a small portion of what they spend on the overall marketing campaign. The cost of hiring a SEO attorney is far outweighed by the return on investment in attracting new clients and building the reputation and trust of current ones.
An attorney SEO specialist is likely to develop a keyword strategy based upon the nature of the law firm and the area of practice. He or she may also choose to incorporate keywords from the business address to help attract clients who are searching from a distance. With a properly executed search engine optimization (SEO) site, attorneys will be able to draw in more potential clients and boost their bottom line. Attorneys with established law firms often seek the help of an SEO attorney to create a search engine friendly site because it will help bring in more traffic and potential business.
An attorney SEO specialist can design a site that is both user-friendly and search engine optimized (SEO). If a lawyer works with a small law firm, he or she may decide to create a one-page website with generic content. This would entail listing all of the attorney’s skills, expertise, awards, and certifications. One could also include a brief biography of the attorney.
More comprehensive versions of attorney SEO sites are often developed for larger law firms. These SEO sites usually contain detailed information about the attorney such as his or her professional history, specialties, awards, certifications and so forth. The site may also provide helpful information about the firm itself, including its location, specialties, experience, and so forth. In addition, these sites may feature a blog where attorneys can provide client and professional updates. The blog would serve as additional content for the search engine spiders, which will ultimately increase rankings for the attorney’s website.
For law firms or individual attorneys, creating an attorney website would be a worthwhile investment. There is plenty of work that goes into search engine optimization (SEO) for attorney websites, which is why most law firms hire outside specialists for this purpose. For an individual attorney, a solo practitioner website would not only prove to be a wise decision, but it could also prove to be a lucrative profit center. With the right combination of a quality website and expert search engine optimization, the attorney’s site will soon find itself on the first page of the major search engines.