Search engine optimization (SEO) is simply the act of improving the quantity and quality of site traffic for a web site or a particular web page in search engines. Unlike other forms of marketing, SEO is a very different animal, at least at first glance. For example, if you were looking to buy a new car, would you rather look at ads on newspapers, magazines, or at auto dealerships? Or would you rather go to the dealer where the cars are displayed? The reason this is so important to understand is that search engines, such as Google, use “organic search results” to rank sites in their results pages. Organic search results are simply what users enter into the search engine when doing searches. In the past, search engines were giving a lot of weight to links found within websites. Sites with lots of link popularity were often given higher rankings, simply because other sites noticed them and links carried the weight of weight with Google. However, search engine optimization has evolved to target a different form of web traffic – organic search traffic. Organic search results are comprised of completely natural, uncluttered and natural web traffic – just like how you would find it yourself, with a simple internet search. This is why search engine optimization is all about finding these natural, uncluttered links and making sure that your website is included in them. This is not something that you can achieve with ad campaigns. It’s not even something you can achieve with pay per click campaigns. What you should strive to achieve through proper search engine optimization techniques is the consistent and substantial increase of your search engine ranking. You should aim to rank as high as possible within the natural results pages of Google, Yahoo!, and MSN. You should also aim to rank within the top twenty search results for your targeted key phrases. Ideally, you want to get to the first page of the search results for your chosen key phrase or keywords! In addition to good search engine optimization, your marketing strategy must also include effective use of social media. Social media is quickly becoming the most popular way of reaching out to customers. If you don’t want your business website to be left out of the loop when it comes to social media marketing, then you should definitely employ an effective social media marketing strategy. But how can you effectively use social media in your SEO efforts? A great social media marketing strategy is to make sure that all of the links you use to promote your website also incorporate high-quality keyword research into your plan. Keyword research is vital for any search engine optimization campaign. Keywords will identify what people are searching for. These keywords will then be used by search engines to find your site. If you don’t have a plan for keyword research, then you will be wasting valuable time and effort that you could be using to promote your website. Another important aspect of effective seo is making sure that you engage in backlinking. Backlinks are links that take your readers back to your site. In SEO, there are two types of backlinks: internal and external links. Internal links are only useful if they lead to your website. External links are those on sites such as forums, blog posts, and news sites. These sites will usually give high-quality backlinks that are directed towards your website. However, this type of link building is not always necessary. There are a number of methods for search engines to recognize high-quality websites so you may choose to skip link building altogether.