What is SEO Local? This question has been asked many times but very few answers have been forthcoming. In fact, some search engines such as Google and Bing have no concept of local SEO and thus local SEO is an area that is very confusing to those who have little knowledge of SEO Local. Local search engine optimization, or SEO local, is a relatively new term that is being used on the internet and is beginning to affect businesses large and small. Local search engine optimization, or SEO local, is the act of optimizing a site for local search results (i.e. optimizing your main site for local search results instead of trying to market the site nationally or internationally). In essence, SEO local is the act of making sure that when someone performs a search on Google or Yahoo Local, your website is one of the first few results listed on the results page. Local search engine optimization, therefore, is like global SEO, but it focuses on local aspects such as keywords and web copy within your website. Local SEO, therefore, is a subset of global search optimization. It is important to remember that there are several differences between global and local SEO. In addition to local SEO, there are also offshore versions of SEO Local. Although SEO offshore seems to appeal to those who are not familiar with how SEO works, most offshore versions are actually quite ineffective because they attempt to use keywords that do not relate to the location of the customer. Moreover, the websites created in offshore locations do not have the same level of professionalism or workmanship that would be expected from a local business. As a result, local search engine optimization tends to be less successful and often less effective. On the other hand, SEO Local tends to be very effective and it can be customized just the way companies like yours want it. Local SEO focuses on many different factors that contribute to ranking your site higher in local search results pages. The first factor that most local SEOs focus on is the keywords that you choose for your site. Keywords should be relevant to your business. For instance, if you run a carpet cleaning business, you will probably want to use the phrase “carpet cleaning” rather than a more general phrase such as “carpet-cleaning company.” This is because the phrases may be related to your business in some way, even if they are not precisely related. Local SEO also requires that the words you select also relate to your customers in some way. In addition to selecting appropriate keywords, the right SEO Local content is critical to the success of your SEO strategy. Content should be informative, interesting, and accurate. It should also be written in the correct language for the business within which you operate. Once your SEO Local content is ready, you should also focus on the placement of your keywords within the page content. Keywords should be used both in the title and within the body of the content, and in the anchor text of links. Keyword saturation should be kept to a bare minimum, and the keyword should be used at the bottom of the page title and in the Meta tag of each individual page within your site. One of the key benefits of SEO Local is that it can improve your local search rankings. Because Google includes local search results prominently within its SERPs, having a top listing can bring in many new visitors and potential customers. In addition, these results are much easier to find and are therefore more likely to attract click-through traffic. Because of this importance to local businesses, SEO Local content should include all the information relevant to your specific local business. For instance, if you own a dry cleaner, you may wish to target keywords such as “dry cleaning in Stockton Hills”, “dry cleaning in Scottsdale”, and “dry cleaning shops in Phoenix.” To get the most benefit from SEO Local, your pages should include links to your business website, contact information, blogs, social media profiles, and anything else that would normally appear on your business cards or flyers. Additionally, the keywords used should relate to the content within your pages. As an example, if you are a retailer who owns a brick-and-mortar bookstore, you could target the search terms “brick-and-mortar bookstore” or “stores in Downtown Phoenix.” The keywords you use will greatly depend on your specific business. If you own a fitness equipment company, for instance, you could target the phrase “gym equipment Phoenix”, “gym Phoenix”, “physical fitness in Phoenix”, and “physical fitness Phoenix.” You should always strive to remain as specific as possible when targeting your local SEO.