Local search marketing is about positioning your company in your local community when consumers are searching for your type of business. A large piece of local search marketing, however, is making sure that your company actually shows up in that local neighborhood so that consumers can easily find and choose you when they are looking for your type of service or product. Unfortunately, many companies have failed to recognize that their local search marketing plan simply wasn’t working. Instead, they simply ignored their efforts altogether and relied on the old rules of thumb for determining where their business placed itself on the local search map. Now, I am going to share with you some of the best tricks that you can use to help make sure that your company shows up on the local search engine map. Local Search Marketing First and foremost, as I mentioned before, part of local search marketing involves making sure that your company actually shows up on the local business directory listings that most consumers tend to use. These listings tend to be called local directory listings or Yellow Pages. In recent years, many more consumers than ever have begun searching for products and services online rather than relying on traditional sources like phone books. This has created a huge market in which consumers are spending hundreds of millions of dollars each year on buying and selling local businesses. Therefore, when it comes to local service-area businesses, it makes great sense for them to begin showing up on Google Maps and Yahoo Local when consumers search for their types of services. By doing this, they not only gain direct exposure, but they also gain access to thousands of other potential customers that they wouldn’t normally have. As you may already know, local service-area businesses are some of the most competitive businesses in today’s marketplace. Therefore, you should do everything you can to position yourself as being an expert in your local area. If you have a brick-and-mortar business, you need a local search marketing company that will help you leverage social media sites to promote your services and products. One of the best ways to do this is to join some of the social networking communities like LinkedIn, Facebook and Twitter. These types of networking sites are great for getting involved in conversations with other professionals in your field. In addition, once you have made a few friends and established some professional relationships, you can use these relationships to help you get noticed by potential customers. Here’s how… It used to be the case where using directories alone would be enough to draw in customers, but this is simply no longer true. Today, many local businesses are relying on Internet marketing companies to help them gain free web presence, drive up sales and ultimately increase their bottom line. The Internet offers up many opportunities for local businesses to enhance their current web presence and attract new customers. But before you can capitalize on these opportunities, you need to ensure that you’re using local search marketing services from a reputable company. Think about it – if you go to a business show or a trade show and you don’t get the traffic that you desire, you may never return to that particular show again. This is because most consumers prefer to stick with businesses that they can connect with on a personal level first before ever deciding to buy anything. Social media is particularly effective when it comes to building brand recognition and trust with consumers. And this means that your product or service has to be of interest to consumers in order to generate this interest and trust. If you’re at a business show and you walk away from the booth without knowing anything more about it than what you saw on your screen, then you’ve wasted your time. But what makes social searches so effective is that they provide relevant, targeted content to searchers. When searchers perform searches online, they’re looking for something that either they cannot find in the store or something they think is unique enough to warrant a trip down to the store. In order to make sure that searchers are getting exactly what they’re looking for, Local Search Marketing companies will monitor the searches performed for specific keywords. A Local Business Packs will include all of the information and analytics about a potential purchase, including which searches were performed on which pages and for which types of buyers. So now that you know a little more about Local Search Marketing, you should be able to figure out what it is that you really need. If you have a physical shop, then you may want to consider implementing an on-site location and map using Google Places, or optimizing your website to make it optimized for local searches using one of the many free tools and plugins available to do so. But the best way to attract searchers and build relationships with local consumers is to utilize Social Media Marketing tools like Facebook Local and Twitter Local. The real secret is getting your customers to tell their friends about you. With so many companies struggling to find their footing in this new and exciting market, there’s no reason why local SEO and SEM services shouldn’t become as common as cell phones.