Local SEO Marketing

Local Search Engine Optimization Tips For Small Businesses

When most people hear the term Local SEO they automatically think about Google Places. They might also think about Bing Local or maybe they even will hear mention of other search engines like Yahoo Local and so on. What most people don’t realize, is that Local SEO is just as important as Regular SEO. In fact, it is sometimes considered to be even more important. Here’s why: One of the best things that happens when Local SEO is done is location-based marketing. Think about it, people are searching for products and services that they need to do business with local businesses in their city or town. If your business is located within that local area, you will see an increase in foot traffic. More people will know your name, face, or webpage than others, simply because they went to your specific location to conduct business. Another great reason to do some Local SEO is to make sure that you are on the first page of the Google search results. Getting found is the number one goal for any business owner that wants to grow their business. That being said, you want to make sure that you are not losing valuable website traffic by not optimizing for the local searches. Otherwise, you could find yourself with nowhere to sell your product or service. The fourth reason to use Local SEO Marketing means optimizing for local search engines. In order to get found on the first page of Google or Yahoo Local, your company needs to have some presence within the area. This is accomplished by using keyword tools and finding out what people are searching for. You will want to use Local SEO as a way to get found on the first page of Google, Yahoo Local or MSN Local. That is where it’s at. There are some great free tools and software that can help you analyze which specific keyword phrases are being searched for the most and are bringing you the most traffic. Once you understand which keywords are working, then you can build your site around those keywords and optimize your site accordingly. The fifth reason to optimize for Local SEO is because of the rankings. The rankings are directly tied to your click through rate. Simply put, the more clicks you get on your site from a visitor who then goes onto buy a product, the better your chances of making money. That’s because the more conversions you have, the more likely you are to make money. And, Local SEO Marketing helps with these types of conversions. The final reason to optimize for Local SEO is because of the increased likelihood of you being indexed in the yellow pages. When you optimize for Local SEO, you will be able to keep yourself out of the spam index and stay ranked as an expert in your niche. This makes you valuable to both online and offline business listing searches. In the long run, this translates into higher listing positions and, ultimately, higher business profits. Hopefully this brief article has given you some reasons to optimize for Local SEO. Take what you’ve learned and apply it to your own campaigns. Make sure that your content is high quality and optimized for the search engines. Keep your website and content fresh and engaging. Do everything that you can to stay out of the spam index and you’ll be surprised by the results. One last thing you should know about listing high in the search engines for Local SEO is that small businesses will often receive free listing in the major directories. In some cases, these listings will come with a link back to your website. If your site is good, you may receive thousands of visitors from the directories, which is why it’s so important for you to take advantage of the power of Local Search Engine Optimization for small businesses. The power of Local SEO Marketing is on the cutting edge. Small business owners are already discovering that they can reach more customers through Social Media marketing and Mobile-Friendly websites. Mobile-Friendly websites are gaining popularity because they are a great way to target local customers. Many mobile phones now support mobile-friendly webpages. With all of these new technologies at your disposal, it’s easy to see why a strong Local SEO marketing campaign is vital for small businesses to succeed. If you’re a small business owner and you want to take advantage of all of the opportunities that exist in Local SEO, there are two things you need to consider: site optimization and on-page optimization. If you want to rank high for popular local searches like “Coffee”, then your site needs to have strong content optimized for those searches. Your on-page optimization is essential for high rankings in all of the major search engines. The key is to find a solution that works for your business, and implement it.