Optimising For Local Search For Brick-and-Mortar Businesses
Optimising for local search is important for brick-and-mortar businesses and for businesses that serve a certain state or region. By optimizing for local search, your customers will be able to find your business quickly, and you’ll be able to put yourself closer to the point of purchase. If your business is on the web, you should start by optimizing for local keywords. These are the most effective strategies for increasing your online presence.
Consumers looking for a local restaurant or service will be looking for the right place to eat and drink. In fact, 64% of these searchers will make a purchase within the hour or within one day. This means that if you appear in a local search result, you stand a good chance of earning their business. In addition to content, Google also uses reviews and social media to determine where to rank a business. As a result, it’s essential to focus on relevant review sites in your area to get top rankings.