Local Search Engine Optimization
A good SEO strategy starts with a well-researched content. It should contain relevant local keywords and information. However, avoid keyword stuffing. This tactic is seen as spamming and is likely to get your content demoted by Google. Instead, work the keywords into your content naturally. For example, they should be included in your page title, headings, meta description, and image alt tags. This will help Google rank your content higher.
Most people don’t click past the first page of results. This means that local searches are typically “find and buy” or “find and contact.” They don’t want to spend hours searching for the right options and want to know as soon as possible. If you’re not on the first page of local results, you’re missing out on potential customers who are ready to take action. So how do you ensure that your business is listed at the top?