Search Engine Optimization and Website Visibility
One of the most important aspects of search engine optimization is using reproducible results, which can be reproduced across multiple search engines. This is because algorithms analyze the links between websites and determine where they should appear on the results page. The more inbound links a website has, the more important and relevant it is to the users. For example, if your site has a link from a popular site, it will rank higher than one with only one inbound link.
The goal of SEO is to increase the website’s visibility in organic searches. It aims to improve the number of visitors coming to your website from unpaid search engines. These types of traffic can come from image and video searches, academic searches, news searches, or industry-specific vertical search engines. During 2006, there were hundreds of SEO firms in the US. In June 2008, Google had an eighty-five percent share in the UK.