How to Succeed in Local Internet Marketing
Local SEO works by increasing the visibility of a website or web page on search engine results pages that are unpaid. These results are often referred to as “natural,” “organic,” or “earned.” Essentially, local SEO means putting the website or web page in front of a large number of people in the area. The process consists of making the site or web page appear in the unpaid results. This is what local SEO is all about.
One of the key components of local SEO is consistency of NAP data. While your website may be the most comprehensive in the world, your website may not be the best in the city or state where you do business. You need to focus on obtaining high-quality reviews on consumer review sites and other places that have relevant information. Getting these types of reviews is vital to local SEO. And you should also be sure to update your listings on all major online directories.