Why Is Local Search Engine Optimization Important?

Local Search Engine Optimization is a relatively new term being used on the internet and its popularity is growing. Local Search Engine Optimization (LSEO) is similar to organic SEO in that it too is an organic process impacting the rankings of a site or a web page favorably in the pages of the various paid online directories, often called the “organic results” or “paid results” of a search engine. It is also sometimes referred to, though interchangeably with…