Search Engine Optimization: What Does Search Engine Optimization Measure?

Search engine optimization is an internet marketing strategy that enables businesses to get top rankings in major search engines like Google, Yahoo, and MSN. Search engine optimization aims at improving the volume and quality of site visitors to a web site or a particular web page. SEO targets free traffic rather than paying traffic or direct traffic. The objective of this marketing strategy is to improve the search ranking of a web site on search engines through effective …